Im No Superstar. Im Just Average

Im No Superstar. Im Just Average Do you have to be a superstar to get hired today? I dont think so. Most of us are just average. But it will take a different mindset and require more work than submitting a resume online. Im Nothing Special Ive heard way too many job seekers proclaim they havent done anything outstanding, special or demonstrated herculean success. I get it, I havent either.  I havent received any company awards or employee of the year recognitions. Im just average and thats ok. Most of us are just average. We do our jobs and usually dont get a lot of praise. Welcome to the new normal. Instead of relying on external praise or recognition, you are going to have to start doing a better job of patting yourself on the back and taking credit where credit is due. And by the way, the majority of workers are average. My Education Is Nothing Special Either I graduated in the late 80s with a Humanities degree. My concentration was Ancient Greece and Rome. (Yep, I use this daily. Not.) Theres nothing in my formal educational background  that specifically qualifies me to do ANYTHING. I dont have a Masters degree or advanced certification. Technically, Im underqualified. In fact, when Ive applied to jobs online, just for fun, Ive been bounced out of the application process for NOT having an advanced degree. (Sound familiar?) This is why I am a hater of the online job application process. In fact, Ive never landed a single job this way. On Paper, Im Nothing Special In fact, summarizing my experience on my resume looks very lack-luster, run-of-the-mill, almost boring. Im just average. It takes a true skill to spin work experience into something meaningful. Most of us do not possess this skill and I think thats part of the problem. If you cant showcase what youve done in transferable terms that excite your reader, you pretty much fail. I am not a professional resume writer. I do have many friends who are and Im in awe of their writing and creative marketing skills! What I DO Have I have connections Ive built over the years and do my best to stay in touch with them. Im not always as good at this as I should be, but I know it is my lifeline and career insurance, so I value every connection I make. I also realize that giving back is more important than almost anything. I seldom ask my network for help. I regularly share information, insights, and make connections. I have an intense passion, some may say obsession, within the  careers and job search space. This passion leads me to read, think, write and speak on issues impacting  this sector. What is your passion? What do you do with it? The Shift In order to find your next role, it is going to take more than applying to jobs online. This is the WORST process ever and it is broken. Please, avoid it whenever possible. If you must apply online, then use the two-step method I outline here. You need to shift how you perceive the hiring process. Companies value hiring from these sources. Referrals Internal Transfers Direct Sourcing See, no job boards are listed here! Jobvites most recent Social Recruiting Survey (Ill be writing about that soon), CareerBuilders Survey and CareerXroads  sources of hire survey  all agree! Your job search MUST begin by targeting companies you would like to work for. This is how you get referred. This is how you get your foot in the door and this is how you stand out in front of those companies. It is targeted marketing. This is your new mission. Ask yourself how will I stand out in front of companies for whom I want to work and how will I prove I have what it takes to positively impact the organization? If you want to learn more about direct sourcing and how you can stand out, please read this post I wrote over on Job-Hunt.org. It Takes Effort To Stand Out Blindly submitting a resume wont cut it. You need to build relationships and YES, that takes effort. Identifying companies you would like to work for requires research. You have to figure out what parts of your experience you need to highlight and this requires analytical thinking. Its up to you to connect the dots so employers understand how you fit the role and this requires marketing skills. In short, standing out takes effort. This post explains how someone changing jobs and industry landed a job at LinkedIn by putting forth effort. But I Have Been Hired Before When I Applied  Online! Sure, it can happen. Roughly 10-12% of all jobs filled do come from job postings. But, look at where we are moving. 90+% of recruiters are using LinkedIn (according to Jobvite)are you there? Is your LinkedIn profile  the best version of you possible? Are you using the appropriate  keywords to describe your skills? Employers know that hiring talent in certain areas has become more challenging and project it will get even more competitive. Employers are looking for better ways of bringing in new talent. By the way,  employers have proof  that social networks improve the quality, quantity and time-to-hire. This is what I want you to pay attention to. Use Social Networks Use social networks  to meet people youve never met before. Use them to share ideas.  Sure, you can use social networks to promote yourself and the best way to do thathelp others! Provide value. Give something for nothing! Be a giver not a taker. If you get this concept and are willing to pay it forward, then I think youll benefit from social networking. If this doesnt make sense to you or you dont want to figure this shift out, then good luck continuing to search for a job like you did  5, 10, 20 years ago. (Sense the sarcasm?) People Hire People- Not Paper Look again at where companies credit they receive their best hires:  referrals, internal transfers and direct sourcing. All of these are based on your relationships with people.  Im no superstar, but I do know how to build relationships with people, in-person and online!  You can too!